Strategic development carries potentially great rewards but also considerable risks. It is all about putting the best team together for your needs, taking maximum advantage of the opportunity whilst limiting your risks and cost.  The Service We work with landowners who are considering their site’s potential for large scale strategic mixed residential and commercial developments. Planning at this strategic level requires specialist input in a number of areas which we co-ordinate.  We advise on the mechanism either to help an owner to promote their own land or, more usually, to harness promoters or developers through the use of option agreements, promotion agreements or conditional contracts to promote the land either in isolation or alongside other owners within a target area.

Why Brown & Co?

We have the expertise and the market knowledge to project manage the process of land promotion.  Independence is crucial to avoid conflicts between promoters and other parties involved in competing sites.

With the breadth of experience through the Midlands and East Anglia we have a wide range of preferred planning advisors and environmental consultants with specialism in this field who working alongside our in-house team.

We have contact with a range of developers and promoters suitable for different sizes and types of development and each with slightly different qualities and specialities.

How you benefit

A successful scheme would bring about a significant uplift in value and our independent and bespoke approach ensures you have the best opportunity to secure this outcome through a process under which you are able to select specialist advisors and financiers to suit your particular situation.

Strategic promotion is highly competitive and expensive.  By introducing the right people at the right time you will stand the optimum chance of success and whilst not all strategic development is successful, insulating the business from risk is a very important part of the process when so much cost and value is at stake.

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