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Charity of the Year 2026/27 - Alzheimer's Society

Charity of the Year 2026/27 - Alzheimer's Society

Wed 01 Apr 2026

News


We are proud to announce that Alzheimer’s Society has been chosen as Brown&Co’s Charity of the Year for 2026/27.

Alzheimer’s Society is the UK’s leading dementia charity, providing vital support to people living with dementia, their families and carers, while also funding research and campaigning for change. As one of the most significant health challenges in the UK, Alzheimer’s Society plays a crucial role in ensuring that those affected are not left to face it alone.

As a firm with offices embedded in communities across the UK, we see first-hand the impact dementia has on individuals, families and local services. Many of our colleagues, clients and professional contacts have personal experience of dementia, making this a cause that resonates deeply across our business.

Making a difference together

Alzheimer’s Society works to build understanding of dementia, provide practical and emotional support, and fund groundbreaking research aimed at transforming lives now and in the future. The charity supports more people affected by dementia than any other organisation in the UK and is committed to creating a society where dementia no longer devastates lives.

Through this partnership, Brown&Co will be supporting Alzheimer’s Society’s work across three key areas:

  • Support - helping people affected by dementia access advice, guidance and local services.
  • Society - campaigning to improve understanding of dementia and influence positive change in health and social care.
  • Research - funding vital research to improve treatment, care and ultimately find a cure.

Our commitment

Throughout the 2026/27 year, teams across all Brown&Co offices and divisions will take part in a wide range of fundraising activities and awareness initiatives. As with previous charity partnerships, our focus will be on bringing colleagues together, engaging with local communities, and raising both funds and understanding for a cause that affects so many.

Sarah Goldsmith, Marketing Manager, who coordinates charity fundraising for Brown&Co, said: 

"Dementia touches the lives of so many people, whether directly or through family and friends. By supporting Alzheimer’s Society as our Charity of the Year, we hope to play our part in raising awareness, supporting those affected today and contributing to the vital work being done to change the future."

Sarah Goldsmith, Marketing Manager

Supporting a future without dementia

Alzheimer’s Society is leading the way in the fight against dementia, working alongside people affected by the condition to deliver real, lasting impact. By partnering with the charity, Brown&Co aims to support this mission and help ensure that no one has to face dementia alone.

Further details on our fundraising activities and how to get involved will be shared throughout the year.

To find out more about Alzheimer’s Society and the work they do, visit www.alzheimers.org.uk.

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